Marketing Director

About Genuin: 
For members of Gen Z who love group chats and want to learn and grow, Genuin is a social app that allows its users to host and participate in async group conversations using video . Unlike Discord, Genuin is super easy to use, features a vetted content library tailored to Gen Z, and allows its users to customize their community experience.  We are seeking a highly motivated Marketing Director to oversee all marketing and user acquisition efforts. The ideal candidate will have experience building a social network or community-based consumer app, experience with the Gen-Z audience, and 5+ years of relevant marketing experience.

Responsibilities:
Develop an overall marketing plan and define go-to-market plans in collaboration with the founders, leading the company to achieve product-market fit and scalable user growth.
Value proposition definition/refinement:  Define, refine, and validate value propositions consistent with broader market strategy, to achieve product-market fit.
User acquisition:  Lead efforts to acquire and onboard the app's first users.  Develop campaigns with influencers, brands, and media partners.
Guide user journey development:  Define priorities for the product team and user journey definition based on strengthening value propositions and growing users.
Creator onboarding and management:  Define programs and systems for creators, lead the onboarding and growth of an active creator community.  
Data and analytics:  Define and lead the establishment of funnel metrics to understand and manage improvements to the user journeys and experience.
Brand voice:  Further define and maintain a successful brand voice that attracts desired users to the Genuin platform.
Competitive analysis:  Maintain a clear understanding of other established and emerging social apps and learning platforms like Instagram, TikTok, Snapchat, Twitter, and Discord.
Overall management of the marketing function:  
Collaborate with founders to make high-level decisions regarding the overall direction of the Genuin platform.
Directly oversee social paid advertising campaigns, PR, social media, and partnerships, working closely with contractors and/or external agencies.
Lead weekly status meetings with the team and report on project status.
Identify new contract and agency resources to assist in achieving marketing goals and plans; direct team members on a daily basis.
Ensure team members are clear on tasks and responsibilities/monitor and report back to founders on the progress of all work.
Review analytics of campaigns and optimize nimbly, report insights, and direct the team accordingly

Requirements:
Experience growing the audience or user base of a social network or community-based consumer mobile app.
5+ years of experience in digital marketing, including brand and performance.
Experience with the Gen-Z audience.
Experience with hands-on definition and leadership of marketing strategy, including value propositions, user journeys, funnel management, user research/feedback, and data/analytics.
Excellent communication, leadership, and interpersonal skills.
Ability to work in a fast-paced, entrepreneurial environment.
Available to work flexible hours as needed (must facilitate off-hours communication with team in India which sometimes requires late night or early morning meetings).
If you have any questions or require additional information, please do not hesitate to reach out to us ​​at career.usa@begenuin.com.